Search Engine Marketing (SEM)
Be the First Choice When People Search
Who is this for
SEM is paid search. When someone searches “NDIS Provider near me” or “best physio in Sydney,” your ad appears at the top. You only pay when they click.
How this helps your business
- Reach ready-to-buy customers – Capture people actively searching for your exact service.
- Stay in control – Choose your budget, keywords, and locations so every dollar works smarter.
- Get measurable results – See exactly how many leads, calls, or sales your ads generate.
- Scale fast – Increase visibility instantly and turn traffic into conversions without waiting months.
What we do
AI-Driven campaign structures
We leverage Google’s latest AI-powered systems to move beyond old-school keyword targeting.
Result: Broader reach, smarter spend allocation, and faster optimisation that delivers higher-value leads at lower cost.
Keyword intent mapping
Target only high-converting searches that matter most to your business and eliminate irrelevant clicks with precise negative keywords.
Result: Higher lead quality and reduced wasted ad spend.
Predictive analytics & smart bidding enhancements
Optimise bids in real time to scale what works and pause what doesn’t.
Result: Maximised returns and consistent performance improvement.
Conversion tracking
Track calls, forms, bookings, and chats across every campaign.
Result: Full visibility into ROI and clear insight into what drives sales.
eCommerce Optimisation
Refine shopping feeds, product titles, and performance rules.
Result: Higher product visibility and stronger sales performance across Shopping Ads.
Search + Social synergy
We unify your Google Ads data with Meta, LinkedIn, and TikTok to re-engage audiences wherever they spend time.
Result: Consistent messaging across channels, stronger brand recall, and significant uplift in conversion rates.
Proof You Can Feel
- More qualified leads — fast. Every click brings real potential customers.
- Transparent ROI- every dollar tracked from click to conversion.
- Smarter optimisation every week.
Typical Deliverables
- Comprehensive keyword & competitor research
- AI-driven campaign set up and optimisation
- Ad copywriting & creative testing
- Conversion tracking, analytics setup and reporting
- Search term & negative keyword management
FAQs
SEM is paid; SEO is organic. SEM is faster; SEO compounds over time.
Yes—so you can link calls to keywords and ads.
We focus on the few searches that matter most.
Yes—within Google’s policies.